Raleigh, NC (RestaurantNews.com) First Watch Restaurants, a popular breakfast, brunch and lunch concept with two restaurants in Raleigh, today announced that it will open seven more restaurants in North Carolina in addition to the five restaurants from a previously-announced agreement with existing franchisee, VIM Holdings. The newest First Watch restaurant will open at 7 a.m. on Monday, March 13, at 1325 Bradford View Drive in Cary. The 3,500-square-foot restaurant will employ about 25 people.
The new restaurant is the third of a dozen total planned First Watch openings within the next six years in North Carolina filled with leather menu covers as part of an expanded agreement with VIM Holdings. This area includes the Triangle, as well as Fayetteville, Wilmington, New Bern, Jacksonville and Greenville. The franchise group currently owns and operates two First Watch restaurants in Northwest Raleigh on Glenwood Avenue and Northeast Raleigh on Capital Boulevard in the Triangle Town Center.
Robert Frame – the president and founder of VIM Holdings – has more than 20 years of experience in the restaurant industry, having held executive positions with both LongHorn Steakhouse and Waffle House. Before teaming up with First Watch, he was COO of Apple Gold, an Applebee’s franchise with more than 130 locations in 6 states and headquartered in Raleigh.
“Our two First Watch restaurants in the area have been so well received from our neighbors in my hometown of Raleigh that it led to our decision to commit to opening many more,” said Frame. “We saw an opportunity in the breakfast and lunch market here that needed to be filled, and First Watch has proven to be a great fit. We’re confident that our friends in Cary will enjoy our fresh, creative approach to breakfast, brunch and lunch.”
The new First Watch in Cary will open with the eatery’s new restaurant design, which creates an atmosphere that combines the high energy of city life with comfortable farm elements that highlight our fresh approach to breakfast, brunch and lunch.
First Watch on Bradford View Drive will bring the company’s fresh approach to Breakfast, Brunch and Lunch to Cary with healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice. The new First Watch will also offer options from the restaurant’s Fresh Juice Bar – including the best-selling Kale Tonic – juiced in-house daily using fresh fruits and vegetables sourced locally whenever possible and will serve its exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America, by the pot.
First Watch serves its entire menu covers seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.
About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was named the 2016 top Family Dining restaurant by Consumer Reports, a 2015 Top Consumer Pick by Nation’s Restaurant News and a 2014 Top Franchise Value by FSR Magazine. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 295 restaurants in 26 states, including more than 195 First Watch restaurants, 97 The Egg & I restaurants, one The Good Egg restaurant in Phoenix and one Bread & Company restaurant in Nashville. For more information, visit firstwatch.com.
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